Campaigns

As a social media manager and content strategist, I’ve been lucky to work on a number of impactful and fun campaigns over the last seven years. From magazine cover roll outs at The Knot to partnering with Warner Bros. on a Make Your Own Elf Spaghetti kit at HelloFresh, I love turning innovative ideas into actual kickass digital campaigns.

Campaigns allow me to merge the creative and analytical side of my brain by building on learnings from past campaigns and expanding to bigger and more successful ideas for the next one.

I'm excited to share a few of my favorites on this page.

HelloFresh's Elf Spaghetti

Planned and executed on organic and paid social strategy for Elf Spaghetti with Warner Bros. Created concept for this teaser video as well as meme creation, video creation and community management strategy.

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The Black Tux's Saving Guys from the Warehouse

Planned and executed organic social and influencer strategy for The Black Tux's 10 year anniversary campaign "Saving Guys from the Warehouse.' Expanded reach of campaign by 3M impressions through six, strong influencers.

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The Black Tux Stretch Wool Launch

To launch The Black Tux new collection of Stretch Wool suit, rolled out with elevated social posts and influencer activations. Built out creative briefs and video production for paid social ads as well.

Guardians of the Galaxy 3 X HelloFresh

Planned and executed on social and influencer strategy for HelloFresh's GOTG 3 partnership. Briefed and executed on teaser videos and content for the full 5 week product rollout.

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WeddingWire Editorial TikTok Series

This series tested if WeddingWire could share editorial content on TikTok. With over 1M views, this was WeddingWire's first viral video that wasn't UGC.

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The Knot x Ally Love

Strategized and rolled out the Ally Love x The Knot partnership and cover story across social. This included BTS content, wedding planning tips and interviews.